New webinar! Unlocking Sustainable Travel with Gamification

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Join us for an exciting exploration of how gamification is revolutionizing the way we approach travel behavior. From encouraging eco-friendly commuting to getting us out on our bikes more at the weekend, gamification has emerged as a powerful tool in shaping our transportation choices. In this lunchtime webinar, we'll dive deep into the intersection of game design and sustainable travel, uncovering its impact, challenges, and potential. As background reading on the potential in this approach, please see Gamification in transport interventions: another way to improve travel behavioural change (trb.org) and Initiatives and challenges in using gamification in transportation: a systematic mapping | European Transport Research Review | Full Text (springeropen.com).

Chair – Lisa Martin

Lisa, Director at Steer, has a broad transport planning background with a particular expertise in delivering sustainable mobility through designing and implementing travel behaviour change strategies and programmes that involve education, incentives and infrastructure interventions. Over the past 25 years she has advised local, regional and central government in the UK, Australia and the USA, as well as private sector clients across a broad spectrum of behaviour change studies. She has a proven track record in successfully delivering sustained levels of modal shift away from private car.

Speakers:

Jack Windle – Head of Sustainable Transport - BetterPoints

BetterPoints is a purpose-driven, B Corp Certified company that is pioneering behaviour change technology for better transport, climate and health. Their app and platform is used by Local Authorities, universities, NHS Trusts and corporate clients to reward active and sustainable travel, achieve measurable modal shift and gather transport data. Jack has a background in cycle training and campaigning, and oversees BetterPoints' UK transport programmes. He is based in Bristol and is currently working on Bus Service Improvement Plan, active travel and public health projects.

Thomas Stokell, Love to Ride

Thomas has more than 20 years of experience in designing behaviour change programmes in the sustainable transport and health sectors. Many of the programmes Thomas has developed also involve elements of gamification of the desired behaviours that the programmes are seeking to change. Thomas will share his experience of the role of gamification in behaviour change programmes.

Lunchtime webinar: 12:00-13:00 on 23 April

Agenda

Welcome & Introductions (5mins)

BetterPoints presentation (15-20mins)

LovetoRide presentation (15-20 mins)

Discussion 15-20mins